The Wider Economy:

The partners in CNSRP recognise that although the two priority areas for 2011-14 will be energy and business services, the strategic aim is to broaden the area’s economy. Therefore the partners will also recognise and support where appropriate opportunities in sectors such as tourism, food & drink and manufacturing.

A key action in the tourism sector, for example, is the ongoing redevelopment of the John O’ Groats area as a world- class visitor destination.